I’ve always struggled with purple shampoos making my hair feel dry or rough. This one is completely different — it tones down the yellow without stripping my hair or damaging the cuticle. My hair feels soft, hydrated, and looks brighter after every wash. No strong chemicals, no dryness, just healthy, clean blonde. I feel safe using it every time I wash my hair.

I’ve always struggled with purple shampoos making my hair feel dry or rough. This one is completely different — it tones down the yellow without stripping my hair or damaging the cuticle. My hair feels soft, hydrated, and looks brighter after every wash. No strong chemicals, no dryness, just healthy, clean blonde. I feel safe using it every time I wash my hair.

Puradoro Yellow Control & Healthy Roots Purple Shampoo is specially formulated to neutralize unwanted yellow tones in blonde, grey, and highlighted hair. This premium shampoo is enriched with the nourishing properties of purple carrot and a blend of citrus essential oils, providing effective colour correction, deep hydration, and shine. Its natural formula ensures your hair is gently cleansed, maintaining its health and vibrancy. Ideal for those looking to enhance their hair colour while promoting overall hair wellness, this shampoo is a must-have for achieving beautiful, luminous locks.

Puradoro Yellow Control & Healthy Roots Purple Shampoo is specially formulated to neutralize unwanted yellow tones in blonde, grey, and highlighted hair. This premium shampoo is enriched with the nourishing properties of purple carrot and a blend of citrus essential oils, providing effective colour correction, deep hydration, and shine. Its natural formula ensures your hair is gently cleansed, maintaining its health and vibrancy. Ideal for those looking to enhance their hair colour while promoting overall hair wellness, this shampoo is a must-have for achieving beautiful, luminous locks.

Toning purple shampoo from Italian brand Puraduro.
Natural ingredients.
Dermatologically tested.
Free from sulphates.
No harsh chemicals.
It did calm down my yellow tones and made my hair look a bit more ashy.
It actually looked very effective and I was pleased with the tone.
This is not something I would use daily but maybe once a week or wherever my colour needs a boost.
There are cheaper toning purple shampoo's out there, I've tried a few and none of made much difference.
This has probably given me the best result so far.
The price reflects the quality and I think is probably worth it, as you don't need much of this product to see a difference.

Toning purple shampoo from Italian brand Puraduro.
Natural ingredients.
Dermatologically tested.
Free from sulphates.
No harsh chemicals.
It did calm down my yellow tones and made my hair look a bit more ashy.
It actually looked very effective and I was pleased with the tone.
This is not something I would use daily but maybe once a week or wherever my colour needs a boost.
There are cheaper toning purple shampoo's out there, I've tried a few and none of made much difference.
This has probably given me the best result so far.
The price reflects the quality and I think is probably worth it, as you don't need much of this product to see a difference.

This is an effective shampoo that works really well on my bleached blonde hair. Just a little bit used every week helps to neutralise the brassiness of my blonde, giving me more of an ashy colour. My hairdresser compliments the colour of my hair so I am happy with this product.

This is an effective shampoo that works really well on my bleached blonde hair. Just a little bit used every week helps to neutralise the brassiness of my blonde, giving me more of an ashy colour. My hairdresser compliments the colour of my hair so I am happy with this product.

This purple shampoo by Puradoro is easy to use and good quality. It effectively tones hair and removes brassy tones from blonde hair. It works well and didn't leave my hair feeling dry like some purple shampoos do. A little goes a long way so this large bottle is good value. I'm very pleased with this purple shampoo and would reccomend it.

This purple shampoo by Puradoro is easy to use and good quality. It effectively tones hair and removes brassy tones from blonde hair. It works well and didn't leave my hair feeling dry like some purple shampoos do. A little goes a long way so this large bottle is good value. I'm very pleased with this purple shampoo and would reccomend it.

Happy with this Puradoro shampoo.
It is not the cheapest but it is a quality product.

The colour of it is almost black. It foams well and I didn't need much. I usually wash my shoulder length hair twice so second wash needed just a hazelnut size amount and it was enough.

It gives a slightly ashy appearance on my my grey hair while the blond ends get a bit of a cool down effect and lose the brassiness.
Slightly different in the final appearance than my usual purple coloured shampoos but I like it.

I also had the problem with squeezing it out, like others so I just unscrewed the top. Will work on squeezing the bottle.

It doesn't stain. Once lathered the foam changes to white colour, not like others, so less cleaning.

I keep using it to nourish my hair but the ends are still dry. The hair itself feels nice though and it is not perfumed as such so I like it for this too.

Happy with this Puradoro shampoo.
It is not the cheapest but it is a quality product.

The colour of it is almost black. It foams well and I didn't need much. I usually wash my shoulder length hair twice so second wash needed just a hazelnut size amount and it was enough.

It gives a slightly ashy appearance on my my grey hair while the blond ends get a bit of a cool down effect and lose the brassiness.
Slightly different in the final appearance than my usual purple coloured shampoos but I like it.

I also had the problem with squeezing it out, like others so I just unscrewed the top. Will work on squeezing the bottle.

It doesn't stain. Once lathered the foam changes to white colour, not like others, so less cleaning.

I keep using it to nourish my hair but the ends are still dry. The hair itself feels nice though and it is not perfumed as such so I like it for this too.

I’m impressed that just a little bit of this shampoo is all I need to neutralise my yellow tones, it helped me get awesome ash tones throughout my highlighted hair, I think it’s a good sized bottle for a good quality shampoo, I think this is a high end product at a good value price overall, I think it’s good that it has oils and aloe Vera in the ingredients to support a healthy result.

I’m impressed that just a little bit of this shampoo is all I need to neutralise my yellow tones, it helped me get awesome ash tones throughout my highlighted hair, I think it’s a good sized bottle for a good quality shampoo, I think this is a high end product at a good value price overall, I think it’s good that it has oils and aloe Vera in the ingredients to support a healthy result.

As a hairdresser I can confirm that this purple shampoo really does the job.

It is infused with aloe vera, citrus essential oils, and purple carrot, which helps to neutralise unwanted tones.

I like it because it is very effective, and only needs a short time, on my sister I only left it 1 minute, and she had a natural blonde, but not brassy nor too cool toned because she doesn’t suit it. So I recommend to leave it on for shorter periods of time for a subtle result.

If you are looking to get it very cool toned, maybe grey than leave it on for 2-3 minutes. The greyish effect lasts 2-3 washes.

Some advice:
1. don’t pour straight to the hair. Where you put the shampoo first, there will be the most visible difference.
2. ⁠It activates very quickly so be quick when distributing it all over.
3. ⁠if there is a section of hair where it looks very brassy, put some shampoo directly there, leave it on for 5 seconds and only after distribute all over and create foam. With this technique you will get a more uniform look without patches.

I recommend it because it really cancels outlr brassy tones, it cleanses the scalp and the hair from residues, but in my opinion this makes hair very dry so a hydrating conditioner afterwards would be highly recommended.

Puradoro Yellow Control & Healthy Roots Purple Shampoo is perfect for neutralizing yellow tones in blonde, grey, and highlighted hair. Enriched with purple carrot and citrus essential oils, the natural formula leaves hair looking vibrant and refreshed. The shampoo effectively brightens and balances color, while its nourishing ingredients promote healthy roots. Safe for regular use, it works without harsh chemicals, making it gentle on hair. Ideal for maintaining cool tones, this sulfate-free shampoo keeps your blonde or grey hair looking fresh and salon-worthy. Highly recommended for anyone seeking a natural solution to tone brassiness.

Puradoro Yellow Control & Healthy Roots Purple Shampoo is perfect for neutralizing yellow tones in blonde, grey, and highlighted hair. Enriched with purple carrot and citrus essential oils, the natural formula leaves hair looking vibrant and refreshed. The shampoo effectively brightens and balances color, while its nourishing ingredients promote healthy roots. Safe for regular use, it works without harsh chemicals, making it gentle on hair. Ideal for maintaining cool tones, this sulfate-free shampoo keeps your blonde or grey hair looking fresh and salon-worthy. Highly recommended for anyone seeking a natural solution to tone brassiness.

For the first couple of times using this I had to unscrew the whole lid - I just could not work out how to get into this shampoo bottle! Turns out it requires quite a lot of force on the back half of the lid. I knew that section would need to be depressed but I wasn't prepared for the amount of force required to do it. I think perhaps that needs looking at for a product of this price.

I have short grey hair which is multi tonal and I have been using this shampoo twice a week. Purple shampoo doesn't stain your fingers or your bathroom - I just wash it off when I notice it. I feel like purple shampoo enhances the grey tones in my hair and it certainly keeps away the yellow tinges that I used to experience. No one has made any comments regarding my hair looking any different so whether this works any better than the other purple shampoos I use is questionable. My hair feels nice though.

For the first couple of times using this I had to unscrew the whole lid - I just could not work out how to get into this shampoo bottle! Turns out it requires quite a lot of force on the back half of the lid. I knew that section would need to be depressed but I wasn't prepared for the amount of force required to do it. I think perhaps that needs looking at for a product of this price.

I have short grey hair which is multi tonal and I have been using this shampoo twice a week. Purple shampoo doesn't stain your fingers or your bathroom - I just wash it off when I notice it. I feel like purple shampoo enhances the grey tones in my hair and it certainly keeps away the yellow tinges that I used to experience. No one has made any comments regarding my hair looking any different so whether this works any better than the other purple shampoos I use is questionable. My hair feels nice though.

Firstly, the bottle is not easy to open. If I can give one piece of advice it’s to open this before you get in the shower as it would be easier with dry hands. The top of the bottle has 2 sections - push down VERY HARD on the back section, and the seal will break and the front section will pop up, ready to dispense the shampoo when squeezed.

The product itself has very little scent. It’s a deep purple colour, although the resulting lather was white, so I wasn’t sure how effective it would be (my strongest purple shampoo produces a purple lather and stains my hands).

As I was washing my hair, it felt like a really tangled mess. I used a deep conditioning treatment afterwards, otherwise I think I’d have struggled to comb it out.

I was actually quite shocked by the results. My hair (with 8 week old blonde highlights) had taken on a lovely ashy tone. This was after leaving it on for around 3 minutes.

I’m really pleased with the results, although it needs using every wash to maintain the toning. It’s expensive though, for a relatively small bottle, so I’ll consider buying in future of it happens to be on offer.

Firstly, the bottle is not easy to open. If I can give one piece of advice it’s to open this before you get in the shower as it would be easier with dry hands. The top of the bottle has 2 sections - push down VERY HARD on the back section, and the seal will break and the front section will pop up, ready to dispense the shampoo when squeezed.

The product itself has very little scent. It’s a deep purple colour, although the resulting lather was white, so I wasn’t sure how effective it would be (my strongest purple shampoo produces a purple lather and stains my hands).

As I was washing my hair, it felt like a really tangled mess. I used a deep conditioning treatment afterwards, otherwise I think I’d have struggled to comb it out.

I was actually quite shocked by the results. My hair (with 8 week old blonde highlights) had taken on a lovely ashy tone. This was after leaving it on for around 3 minutes.

I’m really pleased with the results, although it needs using every wash to maintain the toning. It’s expensive though, for a relatively small bottle, so I’ll consider buying in future of it happens to be on offer.

I haven’t used this enough yet to give a full review but so far so good. This is a really nice shampoo, it lathers really well and leaves the hair squeaky clean. I’m not 100% sure it works any better than other silver shampoos out there but will say it leaves my hair feeling so healthy! Even after the first wash I was surprised how soft and luxurious my hair felt! For me personally it really is too expensive ( even knowing how it makes my hair feel) I plan to make this bottle last! Nice smell - nothing overpowering. I wore gloves to apply as was worried about stained hands! Great product - sadly out of my normal price range

I haven’t used this enough yet to give a full review but so far so good. This is a really nice shampoo, it lathers really well and leaves the hair squeaky clean. I’m not 100% sure it works any better than other silver shampoos out there but will say it leaves my hair feeling so healthy! Even after the first wash I was surprised how soft and luxurious my hair felt! For me personally it really is too expensive ( even knowing how it makes my hair feel) I plan to make this bottle last! Nice smell - nothing overpowering. I wore gloves to apply as was worried about stained hands! Great product - sadly out of my normal price range

My hair is a mix of white and a deeper, steel grey. I do like a "purple" shampoo and have used ones in the past that had a noticeable brightening effect overall.

The shampoo comes in a bottle which has a screw top lid. It also features a little push up section that dispenses a small amount of shampoo when you squeeze the bottle. The shampoo is an almost black purple as it is very, very dark which did give me pause for thought but I carried on. It lathers well but does take a lot of rinsing before you are sure it has all been removed from your hair and scalp. Then you need to rinse and repeat.

The smell is decidedly odd. No nice clean, fresh herbal scent which is what I was hoping for. This is a very medicinal herbal smell which I really did not enjoy. The smell also lingers for a long time and my hair wrap really smelt very strongly of this shampoo.

I have used this 3 times now (shampooed every 3 days) and my hair looks duller and darker than it does when I use a non-purple shampoo. In fact I have a shampoo bar which makes my hair look so much brighter and it is not even designed for that.

For the money, I am not seeing any benefits to using this shampoo. Not helped by the fact I really, really do not like the scent.

The shampoo itself seems to be a regular purple shampoo specifically designed to neutralize yellow tones in blonde, gray and highlighted hair. It claims to be enriched with purple carrot and citrus essential oils but I can neither confirm nor deny it. All I can say is that it is purple, lathers well, smells nice and does wash your hair. I didn't see any difference after the first use but neither should you as the instruction states that you should use it 2-3 a week for visible results and blonde hair maintenance. Well I only wash my hair twice a week and since I have a sensitive scalp - I can't use purple shampoos too often.
What I did like is the packaging as it is well made and easy to use.

The shampoo itself seems to be a regular purple shampoo specifically designed to neutralize yellow tones in blonde, gray and highlighted hair. It claims to be enriched with purple carrot and citrus essential oils but I can neither confirm nor deny it. All I can say is that it is purple, lathers well, smells nice and does wash your hair. I didn't see any difference after the first use but neither should you as the instruction states that you should use it 2-3 a week for visible results and blonde hair maintenance. Well I only wash my hair twice a week and since I have a sensitive scalp - I can't use purple shampoos too often.
What I did like is the packaging as it is well made and easy to use.

When I spotted 'Italian', 'all natural ingredients' and the possibility of lifting a bit of brassiness, I requested this on the Vine programme with high hopes of perfect results but, that was not quite the case.

I think all shampoos give different results depending on your hair type. Mine is thin, fine and highlighted, the last time around 4 - 5 weeks ago.

After a battle with the lid I managed to get the top to work, it requires you to stare at the bottle to see where to push, then push, incredibly hard and the top pops up. This is best practiced before you get in the shower. It's Italian, it's quirky, I love them.

The instructions suggest leaving it on for 2 - 3 mins - I didn't, once I managed to get the first tiny bit out, and into my hair, then fiddled to work out how the top came off, I reckon it was on for 1.5 mins, but then did a further quick lather, then rinsed it off. I liked the way it lathered, not too much, just enough. I also liked the citrus smell but that was stronger with the conditioner I followed up with.

Post shampooing, and styled, I did think that my hair felt dry. Certainly, it looked clean and felt clean but, at this point, I decided that it was not really for me or, only to be used once on a first lather every few weeks because in the end, as nice as the shampoo was, I really did not like the colour it left and my hair, albeit clean, looked dull...it also looked flat and pourus. For me it looked like when you go to the hairdressers and they use too much toner on highlights so hair just looks lifeless, sadly.

I certainly would not use this immediately after i had highlights as I think you may be very disappointed with the colour, it is very ashy grey.

Cant fault the naturalness of the product, I want to like it but, in future, as said above, I am not inclined to use it weekly or, leave it in my hair for any length of time. One other useful hint, it did not leave me with purple hands.

Once we'd figured out how to open the bottle - give the top opposite the pourer a really good push down, it takes some force to open - then we were good to go.

I didn't find that it lathered up too well on the first wash but got a lot of suds on the second. For me it's a bit of a waste of shampoo as I have very short hair and wash it every couple of days so usually only do the single wash as a rule. I did feel it had stripped my hair of any oils but applied my usual conditioner (I didn't use the Puradoro conditioner as it contains argan oil and that usually makes my hair too greasy, would be better for longer strands) and it felt revived. I didn't think it smelt of much at all.

I didn't think I had that much yellow tone but it had lifted very light from the summer and colouring. I was pleased with the colour of my hair once dried as it did take on a very ash tint. It may not be great if you've just had your hair coloured as I think it would change the tone. Maybe just a quick wash and rinse would get round that than leaving it on for the 2-3 minutes that is suggested on the box. If you like ash, as I do, then you'll probably like this shampoo.

The bottle is only 200ml so is unlikely to last long so at just short of £22 I'm unlikely to be making this a regular purchase, hence the decduction of a star.

So many benefits from this luxury shampoo
Love this purple inducing mix of colour igniting ingredients
Strips away all yellow remnants and instantly refreshes your colour
Leaving your hair glossy with a beautiful pop of pale lilacs, looks amazing on colour treated hair
Has a stunning aromatic perfumed aroma, it cleanses and conditions
I cannot fault this product or deny it gives you amazing value for both the money and the quality
Tones softens and repairs damaged hair

Once we'd figured out how to open the bottle - give the top opposite the pourer a really good push down, it takes some force to open - then we were good to go.

I didn't find that it lathered up too well on the first wash but got a lot of suds on the second. For me it's a bit of a waste of shampoo as I have very short hair and wash it every couple of days so usually only do the single wash as a rule. I did feel it had stripped my hair of any oils but applied my usual conditioner (I didn't use the Puradoro conditioner as it contains argan oil and that usually makes my hair too greasy, would be better for longer strands) and it felt revived. I didn't think it smelt of much at all.

I didn't think I had that much yellow tone but it had lifted very light from the summer and colouring. I was pleased with the colour of my hair once dried as it did take on a very ash tint. It may not be great if you've just had your hair coloured as I think it would change the tone. Maybe just a quick wash and rinse would get round that than leaving it on for the 2-3 minutes that is suggested on the box. If you like ash, as I do, then you'll probably like this shampoo.

The bottle is only 200ml so is unlikely to last long so at just short of £22 I'm unlikely to be making this a regular purchase, hence the decduction of a star.

So many benefits from this luxury shampoo
Love this purple inducing mix of colour igniting ingredients
Strips away all yellow remnants and instantly refreshes your colour
Leaving your hair glossy with a beautiful pop of pale lilacs, looks amazing on colour treated hair
Has a stunning aromatic perfumed aroma, it cleanses and conditions
I cannot fault this product or deny it gives you amazing value for both the money and the quality
Tones softens and repairs damaged hair

I like the packaging of this product: very simple but impressive.

It did take a little time to figure out how to dispense the shampoo: at first I tried to unscrew it then I pushed down on half of the lid and still couldn't see how it came out but if you squeeze the container it does dispense.

The shampoo itself has a thick creamy consistency and it is quite a dark purple and a small amount goes a long way as it lathers up really well.

I felt that it has left my hair feeling lovely and soft even without conditioner.

Overall, I am happy with the tone of my hair and it's condition after using this product.

Priced at £21.90 at time of review I am happy to recommend but I did deduct one star because of the price.

I like the packaging of this product: very simple but impressive.

It did take a little time to figure out how to dispense the shampoo: at first I tried to unscrew it then I pushed down on half of the lid and still couldn't see how it came out but if you squeeze the container it does dispense.

The shampoo itself has a thick creamy consistency and it is quite a dark purple and a small amount goes a long way as it lathers up really well.

I felt that it has left my hair feeling lovely and soft even without conditioner.

Overall, I am happy with the tone of my hair and it's condition after using this product.

Priced at £21.90 at time of review I am happy to recommend but I did deduct one star because of the price.

I recently bleached my hair and it had a slight brass tinge to it, so I thought I'd give this shampoo a go. This smells amazing, it has a lovely natural scent and it's a nice thick consistency. Worked well to remove the brassiness from my hair and left my hair smelling nice and very soft. Very pleased!

I recently bleached my hair and it had a slight brass tinge to it, so I thought I'd give this shampoo a go. This smells amazing, it has a lovely natural scent and it's a nice thick consistency. Worked well to remove the brassiness from my hair and left my hair smelling nice and very soft. Very pleased!